How Technology Continues to Reshape Social Culture

 


Technology has become one of the most powerful forces shaping modern social culture, influencing how people communicate, form relationships, share information, and construct identity. Scholars consistently highlight that technological advancement act as a catalyst for cultural transformation, accelerating the exchange of ideas and reshaping social norms across the globe. Alsaleh (2024) notes that digital tools, such as smartphones and artificial intelligence, have redefined communication pattern and enabled unprecedented cultural diffusion, blending values and practices across borders. This rapid evolution has created a global cultural ecosystem where traditions, behaviors, and social expectations shift at a pace never seen before. 

One of the most profound cultural effects of technology is the restructuring of human interaction. Research shows that digital systems, have altered community dynamics, family structures, and even gendered division labor. This has created both opportunities and contradictions in social life (Murshed et al., 2025). Social media platforms, for instance, have expanded the reach of personal networks while simultaneously reducing face-to-face engagement. This duality illustrated how technology can strengthen global ties while weakening local, interpersonal bonds. As a result, cultural norms around friendships, intimacy, and communication continue to evolve in complex ways.

 

Technology has transformed the information environment, influencing how societies construct meaning and interpret the world. RAND's 2024 study highlights how emerging technologies shape both how information is shared and how individuals cognitively process and respond to it (Slapakova et al., 2024). Algorithms curate cultural exposure, influencing everything from political beliefs to aesthetic preferences. This personalization enriches cultural experiences but it also risk narrowing worldviews and reinforce cultural homogenization. 

Despite these challenges, technology has undeniably enriched cultural expression. digital platforms have democratized creativity, enabling individuals to share art, music, and stories with global audiences. Virtual communities allow marginalized groups to find solidarity and visibility, reshaping cultural narratives and empowering new voices. At the same time, the digital divide remains a significant cultural limitation. As Alsaleh (2024) warns, unequal access to technology exacerbates social inequities and restricts participation in cultural exchange. Without intentional intervention, these disparities risk deepening cultural fragmentation.


It has become clear that future improvement plans must address both technological and cultural limitations. Solutions might include expanding equitable access to digital tools, promoting digital literacy, and designing platforms that encourage meaningful rather than superficial engagement. Additionally, culturally sensitive technological development can help preserve cultural heritage while embracing innovation. Acknowledging both the benefits and risk of technology can help us to shape a future where technology enhances rather than erode the richness of our global social culture.

References

Alsaleh, A. (2024). The impact of technological advancement on culture and society. Scientific Reports, 14(1), 32140. https://doi.org/10.1038/s41598-024-83995-z

Murshed, A. A., Alrahamneh, A., Alhalalmeh, A., & Al-Badawi, M. (2025). The impact of technological advancements on human social structures: an Anthropological analysis. SpringerLink. https://doi.org/10.1007/978-3-031-87584-7_187

Slapakova, L., Fraser, A., Hughes, M., Aquilino, M. C., & Thue, K. (2024, March 25). How can emerging technologies shape culture? Insights from a deep-dive into the future information environment. RAND. https://www.rand.org/pubs/research_briefs/RBA2662-1.html

USC Dornsife College of Letters, Arts and Sciences. (2019, March 27). How is digital technology reshaping society? [Video]. YouTube. https://www.youtube.com/watch?v=H5QOJCJE6H4

Worldwide Traditions. (2025, July 9). Does technology threaten cultural traditions today? | Worldwide Traditions News [Video]. YouTube. https://www.youtube.com/watch?v=kk7fI7F18-Q

Alsale

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